34 Inbound Link Building Strategies To Help Your Site Rank Higher

As marketers, we know staying on top of the hundreds of Google algorithm updates and SEO best practices is key to positioning our digital content and increasing organic search results. You can also check backlinks for any site, including your own, using third-party tools like Ahrefs, SEMrush, or Moz’s Link Explorer. Simply enter a domain or URL into the tool to get a detailed backlink report. Generally speaking, the more relevant, high-quality backlinks you have pointing at your website, the better you will rank in searches for your targeted keywords.



That same study mentioned in the state above highlights solidly more than half of pages don’t have even one backlink. Tempted to keep your stories short so you don’t scare off readers who won’t stick around to read a long article? As it turns out, backlinks are no joke when it comes to ranking. The average content length of the top position Google article contains 2,416 words. More than half of marketing professionals agree that content rules the roost when it comes to SEO. This will help your buyer see you as a trustworthy expert in your space.

Instead of saying “I wish they linked to me”, you proactively reach out and ask them to link. First, find mentions of your company that don’t link to your site. Note how you don’t offer your product in exchange for a link or review… which would violate Google’s Webmaster Guidelines. If you have a piece of software, physical product, consulting service or ANYTHING of value that you sell, you can easily turn that into dozens of high-quality backlinks. The thing is, finding places to guest post can be a HUGE pain. Finally, I emailed everyone that linked to the infographic to let them know the image wasn’t working anymore.

You run the risk of accidentally generating backlinks from spammy websites, which will, in turn, hurt your own SEO. Primarily, it’s because the links aren’t necessarily high-quality, and thus the traffic isn’t either. Additionally, content that contains at least one image tends to rank better than content that contains no images. When creating your content, here are a few things you’re going to want to keep in mind.

Before creating an infographic, you’ll want to come up with a topic that can actually be visualized and that relates to your industry. If you provide a comprehensive review about another author's content, there's a good chance they will link to it. Here's an example of a book review from our blog, which sums up The Challenger Sale in a five-minute read or less. Plus, you can't cover everything about everything on your blog.

We add a voice to the Shopify vs. Amazon debate, explore the pros and cons of both platforms - and the possibility of using both. You can easily create tweetable links using the ClickToTweet service — without having to learn any custom code. This is a great way to find high-value link opportunities fairly easily. Run competitor research weekly or monthly to find new opportunities you can take advantage of while they're still click here fresh. Slice one of your infographics into pieces or repurpose one from your last speaking gig.

As you create articles to gain SEO traction, keep your featured snippet game in mind as well. This can partly be attributed to the fact that there is less competition among video than there is plain text, which makes it easier to rank well with video. In the study, video content had an 11,000 to 1 chance on average of making it to the first page on Google. In comparison to the 500,000 to 1 odds of the same for text-based content, the odds sounds pretty good for ranking with video. If you’ve got a strong baseline and were once ranking for keywords well with older articles, this is the perfect tactic to take back for your 2021 strategy. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Each post links to SEJ’s post as a way to help readers understand Google Analytics better. An infographic is an image-only piece of content that summarizes information that other sites link to for reference. Infographics attract backlinks because they’re simple and easy to follow—65% of people are visual learners and appreciate simplified visual data.